Lunch & Learn
Making Digital Your #1 Source of New Business
Brought to you by Integrity Marketing Solutions
If the internet is not your leading source of new business, then you are missing out on the greatest boom in law firm marketing since Bates v. State Bar of Arizona (the 1977 watershed case that lifted the ban on lawyer advertising). Jennifer Goddard, CEO of Integrity Marketing Solutions, will show what makes a website your law firm’s best rainmaker, attracting hundreds or thousands of new visitors every month … and how automated client intake helps turn more of those visitors into new clients. “There are so many ways your digital marketing can go wrong. If your website is not performing, you’re probably the victim of one (or several) common mistakes,” Goddard says. “We’re going to show you what it’s supposed to look like, and how successful firms are reaping the benefits of digital marketing done right.”
About the Speaker: Jennifer Campbell Goddard, CEO
Jennifer has served as CEO of the legal marketing firm, Integrity Marketing Solutions, for more than 20 years. She has a bachelor’s degree in journalism from the University of Missouri-Columbia and a master’s degree in Business Strategy, Management & Leadership from Michigan State University. She specializes in helping lawyers discover their passion, develop a guiding strategy for growth and tell their brand stories in compelling ways. As a digital marketing agency, IMS leads the marketing implementation with comprehensive digital media — from website design and hosting to search engine optimization, social media management and automated online client intake. The agency offers a powerful marketing CRM with automated client intake and integrations with the most popular case and practice management programs.