Overcoming the Commoditization Trap

06 Oct 2017
8:20 am - 9:20 am

Overcoming the Commoditization Trap

The forces of commoditization first destroyed book stores, music stores, travel agencies, and many other businesses. Now service providers such as financial planners, CPAs, and even estate planning attorneys find themselves in the crosshairs of a changing marketplace. In this one-hour practice building session led by practice development expert attorney Craig R. Hersch, learn how commoditization threatens the traditional estate planning practice, and how to turn those same forces that threaten your practice into a way to differentiate yourself and grow your firm.