Lee Poskanzer

CEO, Founder
Directive Communications Systems

CEO, Founder
Directive Communications Systems

Biography

Lee Poskanzer has been recognized for consumer product innovation and merchandising. He launched the placement of value add discount offers into videocassettes and DVDs that eventually became standard and practice for the industry. Mr. Poskanzer also owns a patent in the children’s apparel industry. Most recently, he has been recognized as a leader in the prepaid payments category as an early innovator of the Gift Card Mall now generating millions of dollars. Mr. Poskanzer has led sales, client management, and marketing teams for several Fortune-100 organizations resulting in growth of over several hundred million dollars. At present, Mr. Poskanzer owns and operates Lee Poskanzer Consulting, a consumer and financial product consulting services firm that specializes cross-border business evaluation and launch in North America. Prior to this role, Mr. Poskanzer served as Executive Vice President of Marketing and Sales at DimpleDough. He gained additional experience working as a National Sales Manager for Corporate Incentives at Staples, the Director of Retail Client Management at American Express, Director of Gift Cards at Blackhawk Marketing Services (Safeway, Inc.), Director of Marketing Promotions at Foot Locker, and President of Mean Lee Incorporated. Mr. Poskanzer began his career as the Multiple Brand Manager, Product Director, and Sales Director for Paramount Pictures, Columbia/TriStar, PolyGram, Universal, and CBS/Fox (consolidated).

Mr. Poskanzer earned his Bachelor of Science degree in Business Administration, with a Minor in Sociology, from Northeastern University. He has held memberships in the IMA, RGCA, IGCC, AMA, Incentive Gift Certificate Council, and Video Software Dealer Association.

All sessions by Lee Poskanzer